Target Marketing. Focus on Success.

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Building a successful target market campaign requires a well thought out strategy and focused resources. AMR developed the following campaigns to support Toshiba laptops into select markets for maximum ROI.

Insurance
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Target Marketing Insurance

Purpose built mobile solutions for the Insurance industry.
Healthcare
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Target Marketing Healthcare

Helping Healthcare Professionals deliver optimal care.
Education
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Target Marketing
Education

Targeting public
and private K12 IT decision makers.
Important considerations for a successful target market campaign:
  1. Relevance. Using sales metrics, make sure your products and/or services are critical to a particular market.
  2. Reduce. Identify the top 5 potential targets and reduce to 3. 
  3. Research. Develop a knowledge base and understand the key issues and pain points that your product/service can address.
  4. Relate. Craft messaging and visual communications to the particular market.
  5. Reach. Discover the best media channels to connect with these target markets.
  6. Repeat.  Be consistent, stay the course for at least 4-6 months.
  7. Results.  Measure analytics and confirm or deny viability.    

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